March 10, 2012

Success In YOUR home based business is possible ...


As I sat in a conference with my team to learn more about how to build a Home Based Business, I realized that there was a key difference between those of us who work the business full time, and those who wish they could...

I wondered why everyone in the room (there was about 40 of us), why each and every one is not able to quite there job and work the business full time. Now, I know that it is not practical for most people to do so, and I actually don’t recommend it for most people right out of the gates. But there seems to be a key difference between those who will go home and BUILD the business and those who won’t.
Let’s talk about the majority of people first – those who WILL NOT actually go home and build the business. Now, half the battle is to SHOW UP to the presentation, the training, the seminar... so it’s great to see many people were there.

But people seem to be bottled up with fear. Fear of approaching, fear of success, fear of rejection...
The concern I have with this is that if people are serious about building a home based business that will set them free, they HAVE TO FACE their fears... head on. I didn’t know that this business DEMANDS PERSONAL GROWTH when I first got started. But that is what it’s about.
You see, we are our own worst enemy. We create the fear, the distractions, the procrastination etc. But if YOU ARE SERIOUS ABOUT YOUR DREAMS, you will take a good look at yourself and ask, are you the type of leader that others will want to join? If not, understand your fears and insecurities and work on them!

This home based business industry can offer you the world. But you have to be able to GET OVER YOURSELF and push through your fears. Easier said than done isn’t it.
Well, let me share with you what I believe to be the key to building a home based business.
The Key ingredient is your DESIRE to achieve success. Does that sound a bit airy to you? Well, it’s true. That’s why most companies will get you to figure out your ‘why’, you know, why is it that you want to build a home based business. What’s really in it for you?
So every time you have that little voice inside of your head question whether you can do this or not, tell yourself that your DESIRE TO SUCEED is greater than your fear.
Building a home based business is not easy, if it were everyone would be doing it. But one of the main reasons this business is not ‘easy’ is because of the state of mind that we enter the business with. It took me a couple years to build my business with confidence. A big part of that was because I was not aware of what it would take to build this business. I didn’t realize that it was me that I had to work on, not others.

I had the vision of how my lifestyle would be like when I get there – working a home based business full time. And I’m stubborn as hell; nobody could take that vision away.
I want to be a bit more concrete then just saying you have to figure out your fears because that’s just a part of the equation. You have to DEVELOPE YOUR SKILLS to succeed in this business. You have to be a student of this business. So figure out what area you are weak in and buy the books, listen to the audios; do whatever it takes to get exposed to the right information and practice like any other professional in any other field would.
There are a countless number of materials out there and I will share those with you over time. So get serious with yourself and realize what is at stake here. It’s those things that you desire... are they worth getting uncomfortable?
When you are building a home based business you are building an asset that will offer you the things and lifestyle you’ve dreamt of. Develop your skills and build your business.

March 3, 2012

Attention Network Marketers NEVER BUY LEADS!!!

After approaching just about everyone I knew in my warm market, I was told about buying leads and how I could speak to 'highly qualified' prospects.

What I notice in this Network Marketing industry is that there are highly dedicated people who are willing to do just about anything to succeed. I am one of those people. So when I went full time in my network marketing business I was faced with a challenge that I think most network marketers are face with.

And that is, there are only so many people who I personally know who might be interested in building a home based business. After you approach the people you know it becomes increasingly difficult to build your 'pipeline'. The next step that I've seen many fellow Network Marketers take is to find a reputable lead generation company and start the continuous journey of buying leads.
I was so stubborn and willing to try anything to get my business to grow. I sat for 4 to 6 hours a day calling leads. I did not realize that there is a systematic flaw with this approach. And this flaw is carried over to just about everything we do in the business.

The fundamental flaw with calling leads is that we are chasing our prospect. If what we have to offer is so great, doesn't it make sense for us to position ourselves in such a way that we are being sought out? Is this contrary to everything you have been taught about Network Marketing, to have people call you?

As we make the calls to these people seeing if they qualify for our business, the people on the other end see us as needy. Everything we do - call them, present, follow up five times - is a direct reflection of what it's going to take to build the business. Here's something that I have learned and it has completely changed the way I build my business.

People do not join your company because of your products, compensation plan or because they are publically traded on the NASDAQ. People are joining You.
When you realize this everything changes. The way you present yourself and even present the company will change. You need to answer their two questions;

1) What's in it for me?
2) Can you help me get it?

Buying leads tells the prospect loud and clear, you are not a leader. Think of the top leaders in your company. Do you think they are calling up leads seeing they are interested in joining your business? There needs to be a shift from chasing people to having people chase you.

Position yourself as a leader. Buying leads is simply not the way to do it. It is not easy to duplicate for others in your down line, you will end up wasting money and more importantly time.

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