What I notice in this Network Marketing industry is that there are highly dedicated people who are willing to do just about anything to succeed. I am one of those people. So when I went full time in my network marketing business I was faced with a challenge that I think most network marketers are face with.
And that is, there are only so many people who I personally know who might be interested in building a home based business. After you approach the people you know it becomes increasingly difficult to build your 'pipeline'. The next step that I've seen many fellow Network Marketers take is to find a reputable lead generation company and start the continuous journey of buying leads.
I was so stubborn and willing to try anything to get my business to grow. I sat for 4 to 6 hours a day calling leads. I did not realize that there is a systematic flaw with this approach. And this flaw is carried over to just about everything we do in the business.
The fundamental flaw with calling leads is that we are chasing our prospect. If what we have to offer is so great, doesn't it make sense for us to position ourselves in such a way that we are being sought out? Is this contrary to everything you have been taught about Network Marketing, to have people call you?
As we make the calls to these people seeing if they qualify for our business, the people on the other end see us as needy. Everything we do - call them, present, follow up five times - is a direct reflection of what it's going to take to build the business. Here's something that I have learned and it has completely changed the way I build my business.
People do not join your company because of your products, compensation plan or because they are publically traded on the NASDAQ. People are joining You.
When you realize this everything changes. The way you present yourself and even present the company will change. You need to answer their two questions;
1) What's in it for me?
2) Can you help me get it?
Buying leads tells the prospect loud and clear, you are not a leader. Think of the top leaders in your company. Do you think they are calling up leads seeing they are interested in joining your business? There needs to be a shift from chasing people to having people chase you.
Position yourself as a leader. Buying leads is simply not the way to do it. It is not easy to duplicate for others in your down line, you will end up wasting money and more importantly time.
